Gautham Jayaram
Sales, Distribution & New Ventures
30+ years · P&G Distribution, Dairy Farm International, Maxis-Aircel
Growth consulting for consumer businesses · Chennai
Grow with partners who have run the business.
Our three founding partners spent 95+ years running retail chains, FMCG brands and distribution networks at Reliance, Spencer's, Gillette and P&G Distribution. They lead every engagement themselves — no junior team in between.
A partner replies personally within one working day.
L. Sundarraj
Retail, Sourcing & Merchandising
30+ years · Reliance Retail, Aditya Birla Retail (More), Food World
Trusted by ambitious consumer businesses
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Selected engagements
What we have been trusted with
A deliberately small client list, each with partner-level attention.
Mentoring a portfolio of new ventures alongside the core salon business
A leading salon group building several new businesses in parallel — NXT Face, a D2C beauty brand; BAE, a beauty retail format; and @homes — each needing its own proposition and operating model without distracting the core.
Our role
- Proposition definition for each venture
- Format and retail design
- Go-to-market planning
- Organisation structure to run several new businesses in parallel
Conceptualising, launching and scaling a retailer-owned private label
A multi-format retailer — fashion, supermarket, furnishings, jewellery and appliances — wanting a private label that customers choose on merit, not only on price.
Our role
- Brand identity and tiering
- Sourcing and quality benchmarks
- Pricing and margin architecture
- The merchandising discipline to sustain the label
Turning modern-retail listings into off-take
A well-known consumer brand whose presence in India's organised retail needed to convert from listings into consistent sales performance.
Our role
- Channel prioritisation
- Key account engagement
- Assortment strategy for organised trade
- In-store standards that convert listing into off-take
Growing a 110-year-old brand across trade and digital commerce
A heritage business, making in India since 1912, balancing a traditional-trade base with a newer digital channel that had to complement trade rather than compete with it.
Our role
- Channel mix across traditional trade and digital commerce
- An online presence that supports trade partners
- Mentorship of the leadership team
- Internal capability to run both channels
Practice areas
From the boardroom to the shop floor
Engaged on their own or combined into a single mandate.
Sales & Marketing Strategy
Go-to-market roadmaps, channel design and revenue planning that deliver measurable results.
Brand Development & Positioning
Meaningful, differentiated brands that resonate with diverse consumer cohorts.
Merchandising & Retail Excellence
Category profitability, operational efficiency and a superior customer experience.
Supply Chain Solutions
Agile, efficient and cost-effective supply chains — from sourcing to last-mile delivery.
Modern Trade & Digital Acceleration
Scaling presence across modern retail formats and online platforms with precision.
Digital Marketing
Digital strategy, performance marketing, content and analytics that build brands and drive sales.
Leadership & Team Development
Coaching and mentoring that builds organisational depth, agility and succession.
Not sure where the constraint sits?
The 45-minute diagnostic separates the two or three real constraints from the noise. It costs nothing.
How we work
We stay until it works
The same five stages on every engagement — and we are still in the room at stage four.
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Immerse
We start where the business actually is — stores, distributors, data, teams and consumers. No engagement begins with a template.
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Diagnose
We isolate the two or three constraints genuinely holding growth back, and separate them from the noise.
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Design
A plan with owners, sequence, investment and metrics attached. If it cannot be run, it is not a plan.
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Implement
We stay involved — reviewing, course-correcting and unblocking alongside your team.
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Embed
We transfer capability so the gains hold after we step back.
Industries
Sectors where we have operated, not just advised
Insights
Written by people who have carried the targets
What a founder should stop deciding
A practical guide to identifying which decisions must move out of the founder's hands first — and how to move them safely.
The real cost of a quick commerce listing
A working framework for calculating channel contribution before committing assortment and inventory to dark stores.
Why your category is growing and your margin is not
The five margin leaks that hide behind healthy top-line growth in retail, and how to find them in your own P&L.
Bring us the problem
Launching a brand, fixing a category, entering modern trade or preparing your team for scale — start with 45 minutes with the partners.
Book a 45-minute diagnostic
A partner replies personally within one working day.