Modern Trade & Digital Acceleration
Scaling presence across modern retail and online platforms with precision
Modern trade, quick commerce and marketplaces have become the fastest route to visibility — and the fastest route to unprofitable volume. Listing fees, fill-rate penalties, platform commissions and promotional intensity can quietly consume a brand's entire margin while the top line looks healthy.
We help brands enter these channels deliberately: with the right assortment, the right terms, the right supply capability and a clear view of what profitable looks like.
Challenges we are typically brought in to solve
- Modern trade volume is growing but channel profitability is negative or unclear
- Listings have been secured but off-take and share of shelf have not followed
- Quick commerce demands an assortment and pack format the business does not yet have
- Marketplace presence is fragmented across sellers with inconsistent pricing
- A D2C channel is competing with the brand's own trade partners
- Supply chain and fill rates cannot keep pace with organised channel requirements
The work inside this practice
Modern trade entry & key accounts
Chain prioritisation, listing strategy, terms negotiation, joint business planning and account governance.
Quick commerce & e-grocery
Assortment and pack strategy for dark stores, availability discipline and platform economics.
Marketplace strategy
Seller structure, catalogue and content quality, pricing control and ratings management.
D2C build & channel harmony
Proposition, pricing and range design for own channel without destabilising trade relationships.
Channel P&L design
A true cost-to-serve view by channel, so decisions are made on contribution rather than gross sales.
Digital marketing direction
Performance and content priorities, agency briefing, and the measurement framework that governs spend.
Deliverables you can act on
Not a deck that describes the problem — a plan with owners, sequence and metrics attached.
- A channel-wise P&L that shows where the business actually makes money
- Negotiated terms and a joint business plan structure for priority accounts
- An assortment strategy tuned to each channel's shopper and format
- A digital plan that supports the brand rather than substituting discounting for it
Often engaged alongside
Sales & Marketing Strategy
Go-to-market roadmaps, channel design and revenue planning that deliver measurable results.
ExploreBrand Development & Positioning
Meaningful, differentiated brands that resonate with diverse consumer cohorts.
ExploreMerchandising & Retail Excellence
Category profitability, operational efficiency and a superior customer experience.
ExploreSupply Chain Solutions
Agile, efficient and cost-effective supply chains — from sourcing to last-mile delivery.
ExploreDigital Marketing
Digital strategy, performance marketing, content and analytics that build brands and drive sales.
ExploreLeadership & Team Development
Coaching and mentoring that builds organisational depth, agility and succession.
ExplorePlan Your Channel Expansion
Your ambition deserves more than advice. It deserves a partner who can help turn it into reality.
A partner replies personally within one working day.