Operators, not advisers | Senior partners on every engagement
Clients & engagements

The businesses we work with

We take on a small number of clients at a time. Most begin with a single problem and continue as a long-term advisory relationship.

  • Naturals
  • NXT Face
  • Jeyachandran
  • The Peninsular Export Company (VPSA)
  • COSCO
Naturals Salon Group Emerging D2C & New-Age Brands

Mentoring a portfolio of new ventures alongside the core salon business

A leading salon group building several new businesses in parallel — NXT Face, a D2C beauty brand; BAE, a beauty retail format; and @homes — each needing its own proposition and operating model without distracting the core.

Our role

  • Proposition definition for each venture
  • Format and retail design
  • Go-to-market planning
  • Organisation structure to run several new businesses in parallel
Jeyachandran Group Retail

Conceptualising, launching and scaling a retailer-owned private label

A multi-format retailer — fashion, supermarket, furnishings, jewellery and appliances — wanting a private label that customers choose on merit, not only on price.

Our role

  • Brand identity and tiering
  • Sourcing and quality benchmarks
  • Pricing and margin architecture
  • The merchandising discipline to sustain the label

Turning modern-retail listings into off-take

A well-known consumer brand whose presence in India's organised retail needed to convert from listings into consistent sales performance.

Our role

  • Channel prioritisation
  • Key account engagement
  • Assortment strategy for organised trade
  • In-store standards that convert listing into off-take
The Peninsular Export Company FMCG & Consumer Products

Growing a 110-year-old brand across trade and digital commerce

A heritage business, making in India since 1912, balancing a traditional-trade base with a newer digital channel that had to complement trade rather than compete with it.

Our role

  • Channel mix across traditional trade and digital commerce
  • An online presence that supports trade partners
  • Mentorship of the leadership team
  • Internal capability to run both channels
How we begin

From first conversation to mandate

  1. 01

    A 45-minute diagnostic

    A conversation with the partners, at no cost, to understand the business and the problem as you see it.

  2. 02

    A focused review

    Usually two to four weeks, establishing what is genuinely constraining growth.

  3. 03

    A defined mandate

    A scoped engagement with agreed deliverables, timelines, commercials and success measures.

  4. 04

    An ongoing relationship

    Most clients continue with us in an advisory or mentoring capacity after the initial mandate closes.

Engagement models

We shape the model around your need

Advisory retainer

Ongoing senior counsel to founders and leadership teams, with a defined review rhythm and access between sessions.

Defined project

A scoped mandate with clear deliverables and timelines — a go-to-market plan, a brand relaunch, a category reset.

Mentorship engagement

Structured mentoring of a founder, a business head or a leadership cohort over a fixed period.

Interim & hands-on support

Partner-level involvement during a launch, a turnaround or a critical scale-up phase.

Bring us the problem

Most of our relationships start with one problem and a single conversation.

Book a 45-minute diagnostic

A partner replies personally within one working day.