Operators, not advisers | Senior partners on every engagement
Founding partner

L. Sundarraj

Retail, Sourcing & Merchandising

  • 30+ years in Food & grocery retail, e-commerce, FMCG, agri-business
  • Highlight CXO roles at four national food & grocery chains
  • Education B.E. (Agri), TNAU Coimbatore · MBA, IRMA Anand

A transformational leader with over 30 years across Food & Grocery Retail, E-commerce, FMCG and Agri-business. Sundarraj has held CXO roles at Reliance Retail, Aditya Birla Retail (More), Food World and Spencer's, where he has built sourcing networks, restructured merchandising organisations and owned large P&Ls through periods of rapid scale.

He works closely with clients on category strategy, sourcing and supply, private label development and the operating disciplines that make retail profitable. He holds a B.E. (Agri) from TNAU, Coimbatore and an MBA from IRMA, Anand.

Previously at
Reliance Retail · Aditya Birla Retail (More) · Food World · Spencer's
Areas of focus
Strategy and P&L leadership, sourcing, merchandising, private label, mentoring
The other partners

Every engagement draws on all three

Gautham Jayaram

Sales, Distribution & New Ventures

30+ years · P&G Distribution, Dairy Farm International, Maxis-Aircel

S. Venkatramani

Brand, Product & Growth Strategy

35+ years · Gillette, Arvind Mills, Big Bazaar

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